You can increase traffic, shares and likes for your blog by using a few popular post archetypes and customizing them with your own content.
In order to keep your readers coming back, keep them engaged and wanting more and, ultimately, drive more traffic to your blog, you need to come up with blog content that’s enticing.
By leveraging some popular post archetypes and customizing them with your own content, you can improve your writing, deliver high-quality posts, and increase traffic, shares and likes on your blog.
There are many factors that determine the success of a post in terms of earning traffic, shares and likes. However, the types of posts you publish play a large factor as well. Below I’ve listed 10 types of blog posts that can earn you more traffic, shares and likes for your blog.
Infographics
An infographic is the presentation of information in a visual way. They are a powerful way to get your information out there in an explosively visual format.
Infographics are liked and shared on social media up to three times more often than other content. Infographics get shared more, viewed more, and loved more than most other content types.
Videos
A good video communicates a message in a succinct and memorable way. Done well, a video can be extraordinarily persuasive.
Guides
A guide is a detailed and fairly long piece of content. Think of it as an epic blog post. It goes beyond the length, style and approach of an ordinary blog post.
Product Reviews
A product review can help establish authority and leadership in your industry. Every industry has its unique array of products, software and services.
When you engage with other bloggers or service providers in your industry, you gain recognition and respect. All you need to do is share your experience and recommendation.
Lists
Lists have endless appeal. If you’re a fashion blogger, you can create a list of the trendiest dresses for the season. If you’re a food blogger, you can list the most common dishes around the globe.
If you’re a business blogger, you can publish a list of your products and so on. Along with an image, a list makes the perfect blog post that readers would be eager to share.
Podcasts
Podcasts are not hard to create. Many people listen to podcasts during their commute or workout. You have a chance to spread your message further and better using this format than a lot of other formats.
Personal Stories
It’s easy to connect with bloggers who spill their soul. You regret opening up a bit as your readers would surely award you with their countless shares. People like to read about different life stories and experiences.
Tutorials
Specific tutorials can be short and to the point. They are usually easier to write than a researched-based article or essay, so you can do these more often. Even if your blog is mainly fiction shorts, you can still work in a tutorial here and there.
Big Resource Post
Resource posts are perfect if you’re just learning about a category. Everyone loves to know the resources that you use and sometimes a simple blog post listing out a number of select resources is all that you need to do to bring a batch of fresh click-throughs and visits.
Giveaways
I’ve done a couple of giveaway posts. It’s fun to give stuff away to a very deserving blog community! But you don’t have to always offer a cash or a prize. You can also offer your expertise or free consulting.
The Take Away
Take a look at your posts, and perhaps you’ll realize that you’ve been serving up the same type over and over again ─ an informative, but dry editorial piece.
Not all readers absorb information the same way, so maybe it’s time you mix things up a little.
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